Trade something genuinely useful for an email address
Put your best checklist, price guide or how-to behind a short form. Visitors who would have left without a trace become named contacts you are allowed to follow up.
Included in every plan · first month free · we set it up with you
The Build Cost Checklist
12 pages · PDF
Get the free checklist
Tagged building-costs · follow-up starts in 3 days
What one good PDF keeps doing
Anonymous traffic becomes a list
Ninety-something people out of a hundred leave a website without doing anything. A guide worth having is the reason a few of them tell you who they are first.
The download tells you what they want
Someone who takes the pricing checklist is at a different point from someone who takes the beginner's guide. Each download tags the contact, so the follow-up already knows the topic.
Written once, working for years
One good PDF collects contacts every week without further effort. Compare that with a post that gets attention for an afternoon and then falls off the feed.
Delivery and follow-up run themselves
The file arrives in seconds, and the short sequence that follows a few days later can be the thing that turns a downloader into a customer while you were doing something else.
Making a guide people want
Solve one real problem
A checklist, a price range, a template, a plain-English explanation of something people find confusing. Six honest pages beat a forty-page ebook nobody opens.
Upload it and set the form
Ask for as little as you can live with — name and email is usually the right trade. Every extra field costs you downloads.
Put it where the traffic is
At the end of a related article, on a funnel page, in your bio link, or in a WhatsApp reply to somebody who just asked that exact question.
Follow up while it is fresh
The guide goes out at once, then a short sequence checks whether it helped and offers the next step. The days right after the download are the warmest they will ever be.
Not sure where to start? Tell us what you sell and we'll set this up with you during onboarding.
Guides people actually download
An architect
A realistic build-cost checklist for a three-bedroom house.
A nutritionist
A seven-day meal plan using ingredients from the local market.
An accountant
A plain-English calendar of the year's tax filing deadlines.
Guides, answered
The things people ask us before they move their business across.
Specific beats impressive. “What a borehole really costs in 2026” gets downloaded; “A guide to water solutions” does not. Answer the question your customers ask before they ever ask about price.
Most will, if the guide is clearly worth it and you say plainly what you will send them afterwards. Because the file is delivered by email, a fake address means no download — which filters itself.
Download links can be set to expire, so the file is not endlessly forwardable. Honestly though, a shared guide is free advertising — the cover carries your name and the link back to you.
That is exactly what this is. The guide costs nothing; the price is the email address and permission to write to them. Charging a small fee instead is also possible if you would rather.
They become a contact tagged with that guide, they get the file immediately, and any sequence you attached starts running. From then on they are a person you can segment, write to and follow up.
It does not work alone
Every module shares one database, so these three are already part of the same story.
Let's get your business running on one system
Tell us what you sell and we'll set up your workspace, move your contacts across, and hand you the login. The first month is on us.